Coursework.
Denotation /connotation:
The way the model is standing?
She is standing in a powerful position as she’s holding the door and looking back this makes her look like she’s in control.
Their Facial Expression?
Her facial expression is normal but also draws attention on the way she’s looking.
The location for the adverts?
She’s walking into a club, and it’s also shows men looking at her whilst she’s opening the door. It’s a perfume advert so she might smell nice and she’s also dressed up wearing an open dress.
The storyline?
The storyline is that she’s walking into a place where there’s lots of people and if you wear this perfume and you go to an expensive place or if you go there where men are that the smell of the perfume will attract them to you and make you in control of them.
The costume?
She’s is dressed up wearing a tight dress that shows most of her back, this is because she’s trying to attract people and try make herself in control.
Any props in the advert?
Yes, her clothing, the door handle and many more other things.
The colours that are used?
It’s mainly dark colours that are used in this advert.
The name of the product?
The name of the product is Armani Code. The code might mean that something secrets to do something or try to get something/someone.
The font used?
The used a different italic/type of font but it still stands out.
Camera shot/angle?
They used a medium shot because if they was to do it close up or far back you wouldn’t be able to see what’s happening in the background.
Target Audience:
Who is the product aimed at?
This product is aimed at young women.
Gender? Age? Ethnicity?
This is aimed at young women to middle aged 18-30year olds that go out to parties and expensive places where the smell can draw attention.
Jobs/Income?
Women that might work in an office and for young women that like to go out to parties and clubs and they’ll use this perfume to smell nice.
